Publicis Acquires LiveRamp for $2.5 Billion in Agentic AI Data Play
Publicis Group has announced the acquisition of data connectivity company LiveRamp for $2.5 billion, framed explicitly as a strategic move to build out agentic AI data infrastructure. The deal signals major advertising and marketing conglomerates moving to control first-party data pipelines for AI agent applications. This is one of the larger M&A moves in the AI data space to date.